Who is the Personal Touch Career Services?

At Personal Touch Career Services, we give you the essential attention you need and personally help you with every aspect of your career search. Whether you are looking for a new job or if you are looking for professional development or outplacement for your employees, our goal is to empower others on their career path.

All of our writers, coaches, and strategic partners have been carefully screened to make sure they meet our high standards. Our writers possess years of experience in the career services arena or hold relevant certifications and education.

Donna Shannon

President and CEO

As a former corporate recruiter, Donna Shannon is an expert at navigating the HR maze.  Since 2004, she has taught workshops based on simple yet effective techniques to land a job.  Her acclaimed book, “How to Get a Job Without Going Crazy (2nd Ed, 2012)” provides a practical and entertaining guide for the modern job seeker.  As the President and CEO of The Personal Touch Career Services, Donna leads a team of talented writers and coaches to help job seekers represent themselves better.


Prior to establishing the Personal Touch Career Services, Donna served as the HR/ Recruiter for Rocky Mountain PBS (Channel 6) in Denver, CO. In 2005, Donna joined the Starkey International Institute for Household Management. In her new role as the Placement Specialist, she worked directly with candidates to help them gain management positions in some of the most luxurious private homes in the United States.


In 2007, Donna joined Blue Sun Biodiesel in Golden, CO while continuing to teach job searching workshops on the side. Donna left Blue Sun in 2011 to pursue her consulting business full-time, working with clients in diverse roles from high ranking medical device/ pharmaceutical executives to new college graduates.  Today, she is one of a handful of career coaches in the United States who works specifically with the private service industry. She was granted the Domestic Estate Management Association (DEMA) Educator of the Year award in 2014.  Donna continues to teach classes throughout the Denver metro area and has presented at conferences in Dallas, San Francisco, Los Angeles, Orlando, and San Diego.

Ryan Shannon

Chief Operating Officer

While Donna manages many of the creative visions for The Personal Touch Career Services, Ryan Shannon holds oversight of the day-to-day operations of the business.  As the COO, Ryan reviews plans for the company’s direction and maintains control of the financial department. Ryan joined the team in 2009, bringing expertise logistics, distribution and customer service through his nine years of corporate experience at Johns Manville in Englewood, CO. In addition to addressing customer concerns, Ryan handles the internet marketing and logistics for The Personal Touch Career Services’ books.

James Nay

Office Manager and Marketing Coordinator

James manages the day to day operations of the office, serves as the lead correspondent for all marketing efforts, and recently became one of our staff writers. He can typically be found assisting Donna directly in the office or at our various workshops and courses. James joined the team in 2014, helping with both administrative tasks and execution of marketing plans. James produces many of the articles for our blog, featuring with his own unique flair and often strange sense of humor.

Staff Writers and Coaches

  • Dan S.

    Donna and Beth. You have both been awesome! Thank you for extending yourselves to help me out. I would always recommend your services. Just great stuff! 11-25-15

  • Silvia F.

    Thank you for creating a great resume and cover letter. It's been nothing but pleasure to work with Donna Shannon and Latricia Friend. I love what you have done for me! Thank you so much. - 11-2-15

  • Aleksandra L.

    Working with Latricia has been absolutely wonderful. She is extremely professional and easy to work with. The resume and cover letter that she created clearly and effectively describe my experiences and skills. In addition to the resume work that she has done, she has also been very informative and easy to contact. I would definitely recommend Latricia as well as Donna and her team. - 7-3-15

  • Ye X.

    Beth did a great job with my resume. I truly believe it's because of the resume she wrote me landed my current job! I love the layout and the content, simple, classic and professional looking. She made my resume so much better. - 6-29-15

Beth Biersdorf

Staff Writer and Head Editor

Beth has worked as a professional resume writer for the past four years and has created resumes and cover letters for clients from C-level down to entry level across a wide variety of industries. Beth is also a published poet, and her ability to combine technical and creative writing styles leads to employment documents that reflect each individual’s unique capabilities and personal qualities. Her former career experience as a counselor gives her the ability to identify and leverage her clients’ achievements, contributions, and transferrable skill sets. Beth is a self-defined “Grammar Nerd” and is passionate about advocating for proper vocabulary and punctuation, much to the chagrin of her friends and family.

Melissa Kelley, CPRW

Staff Writer

Melissa Kelley Certified Professional Resume Writer has more than 25 years of combined writing and research editing experience, as well as a background in automotive purchasing and secondary education. As a “Jane-of-all-trades,” she is conversant in nearly all major industries and career fields and, therefore, able to write powerful resumes for any job type.

Latricia Friend

Staff Writer

With over 10 years of experience in resume writing, interview coaching, and self-marketing techniques, Latricia has worked with clients at all levels in a variety of fields, including management, professional, and administrative. An active member in the Domestic Estate Managers Association (DEMA), she specializes in private service – she knows what Principals are looking for and will position you to stand out among a field of candidates.  Latricia holds a Certification in Household Management and has worked as both a Personal Assistant and a Household Manager for high net worth individuals.

  • Marc C.

    Thank you Donna for the strong advice and professionalism you extended to me. The work you provided was precise, timely, and reflected all the qualities that needed to be said. 5-25-15

  • Kimberly K.

    I very much appreciated working with Beth. The process was personally enlightening and I feel together we got to an excellent place with my resume and cover letter. 5-23-15

  • Lakshmi R.

    Donna patiently and knowledgeably answered all my questions in the initial phone interview. Beth did a wonderful job with my resume & cover letter - she unerringly picked up on the key points of my work history, education and highlighted them in a clever, concise resume. I especially loved the crisp and to the point quality of the resume. The cover letter was really excellent, can’t imagine a better one for my job search! Beth was extremely nice about my questions, inputs suggestions, and very patient with it all. I now feel very confident about my resume & cover letter, Thank You, Beth & Donna!!! 4-23-15