If you are like many people, January is the time to renew your job search and find a new position that you love. Fortunately, employers are revamping their recruitment efforts as well as they seek talent for their team. However, are you up-to-date with their latest trends, tricks, and methods?
LinkedIn is more important than ever
With over 450 million members, it is estimated that 1 in every 3 professionals on the planet have a LinkedIn profile (source: LinkedIn). For this reason, approximately 90% of employers will look at your LinkedIn profile before calling you for an interview – regardless of where they posted the position. In fact, many employers let candidates apply with their LinkedIn profile directly on their website.
If you are serious about your job search, you need a dynamic, key word rich LinkedIn profile that also highlights who you are as a person. One reason why LinkedIn is popular is because it gives additional insight beyond just the resume.
LinkedIn is a visual media, and that includes your profile picture, background, and any images that you use. You don’t want to subject yourself to unintended ageism. If you are a more mature worker, make sure that you use a high-quality photo that doesn’t make you look tired or washed out because of poor lighting. Need some photography tips? Check out the website www.PhotoFeeler.com for excellent advice and crowdsourced opinions on your profile pictures.
The rise of mobile job searching
More than ever, job seekers are using their smart phones and tablets for their job search. As a response, many companies have made their application process more mobile responsive. Some apps, like the LinkedIn Job Search App, can be more intuitive than using the website. Other job searching sites like Indeed.com, Monster.com and Glassdoor.com’s Job Search have all developed apps for their platforms.
BIG TIP: even if you are using a mobile app, set up your account on the website first. This will often reveal options that are harder or impossible to access from the app. Plus, it is easier to see any typos or mistakes that may have been made when establishing your account’s profile.
Cover letters are on the decline
According to a survey of Denver area HR professionals that my company, the Personal Touch Career Services, conducted in October 2017, only 50% of them felt that cover letters were a valuable part of the application process. In fact, 40% of corporate recruiters either don’t read them or don’t even allow the cover letters to be uploaded into their Applicant Tracking Systems (ATS) databases. Of the remaining 10%, they just use them as a test to see if people will submit everything that was requested in the job posting.
HR likes professional associations
While many Gen Ys and other young professionals avoid professional associations for their specific career interests, HR still finds them to be viable places to source candidates. According to our survey, professional associations ranked 3rd in the preferred venues to find candidates, behind Indeed.com and their own company websites (respectively.) Getting involved in an association offers more value to recruiters than just being a footnote on the resume.
Hiring managers are still open to direct contact from job seekers
Many hiring managers can be just as frustrated with the job search as the candidates. HR processes can be slow and the focus on key word screening can accidentally screen out top candidates. For these reasons, managers are generally open to receiving resumes, especially when the candidate does his or her research to target their specific company and challenges. Fortunately, social sites like LinkedIn and data scrappers like www.Hunter.io make it easier than ever for job seekers to find and contact hiring managers.
Low unemployment does not mean your job search will be easy
While many industries are desperately seeking employees – including healthcare, hospitality, and warehouse roles – in-demand careers still require a dedicated effort on the job seeker’s part. Any candidate who puts in the extra effort to contact managers while dealing with HR’s tricks and traps is more likely to land a quality job – but it does take that extra effort to stand out from the crowd.
Good luck with your job search!
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