For the private service industry, it can be challenging to tap into the hidden job market. Some of the tactics for corporate job seekers just don’t work as well. One of the biggest problems is identifying target employers, also known as passive employers.
A passive employer is someone who is not advertising that they have a specific hiring need. Instead, the job seeker contacts them with a proposal of how they can make their business run more smoothly. For corporate job seekers, this process starts with identifying target companies and then researching everything they can about that business and it’s industry.
But for private service professionals, it can be very challenging to find who the high net worth individuals are, much less how to contact them.
Here is where articles like 5280’s list of the 50 most powerful persons in the Denver market can help.
Like the Fortune Magazine’s list of 100 Top Companies to Work For, the 5280 list points out names and influential people that aren’t always on the forefront of the news.
The list includes some names you would expect, such as Governor John Hickenlooper, John Elway and Phil Anschutz. But others aren’t so obvious, such as Dr. Patricia Gabow, the CEO of Denver Health who “remains not only the most powerful health-care figure in the city; she’s one of the most influential voices on health care in the country” (Gardner, Potter, and Hatlestad, 2011).
Other people on the list are note-worthy for their connections – and their ventures. For example, Gail Clapper is the Director of the Colorado Forum, which is a state-wide political action group comprised of 65 top CEOs in Colorado. Now there’s an organization whose members could be a savvy Household Managers new employer…
The article also represents a great opportunity. Not only is this a great way to find out names, it is also an excuse to reach out to the people on the list. A hand-written note saying “congratulations for making the list” can be a creative way to start opening the door – along with pointing out how having a private service professional to manage their personal affairs can help them stay on the list next year.
Check out the full article at http://www.5280.com/magazine/2011/12/5280-fifty